17+ Sales Promotion Examples to Win More Customers

Do you want to know how some brands can boost their sales in just a few days? Are you also dreaming of skyrocketing your sales in a few days with less effort and maximum return? If so, then in this blog, we’ll get you those secret sales promotion examples that most brands use to maximize their profits. 

Engaging in sales promotion examples is the most effective way to get the most customers to your shop. So, it is the most important part of online marketing strategy; without this, you couldn’t fulfill your goals. However, it not only works for sales but also improves brand awareness and conversion rates. 

Study shows that a beauty brand increases its conversion rates from 2.65% to 6.60% after using sales promotion strategies. Whether you’re a small business owner or have a large firm, it’s important to know for the growth of your business. 

Moreover, it’s a great way to improve your customer satisfaction and highlight your brand in the competitive market. In this blog, we’ll learn 17+ sales promotion examples and how you can create them. 

So, let’s begin the sales magic journey! 

What is a Sales Promotion?  

A sales promotion is a promotional message of a particular brand’s products or services. It is used to encourage potential people to engage and purchase with a particular brand. For instance, while driving many times you’ll see billboards that contain words like “Sales, Exclusive Sales, Limited offer”

So, these types of billboards, pamphlets, and posters are the traditional ways for sales promotion. They show the benefits of customers which add value to this promotion to attract maximum customers. However, these benefits are in the form of free shipping, discount offers, free products, gifts, etc. 

It will also build a positive reputation for your brand and its products or services. Also, research shows modern marketing practices rely highly on sales promotion. 

17+ Sales Promotion Examples 

1: BOGO

Buy one get one (BOGO) is the most popular sales promotion example among all other types. Most brands are using this to promote their products and services and create a sense of urgency. It builds brand awareness because the customer must share this extra product with their family or friends. 

You may create a BOGO offer like this: 

• Buy one pair of heels and get the other one at 50% off! 
• Buy one smartwatch and get the second one for Free!

However, BOGO offers don’t rely too much on cost. This type of offer will show direct benefits to customers. You can also add a timer for more engagement on these promotional sales. 

2: Flash sales

Flash sales are another best sales promotion example that creates urgency, which helps to improve sales. You can conduct flash sales two times a year or once a month based on the response of customers. It’s also conducted for a short period, like for some hours or a few days. 

Also, you must announce your flash sales on social media, and don’t forget to bold CTA like “Shop Now” Select popular products of your brand; you can also highlight the limited availability of products. So, it will encourage customers to quickly take the desired action

3: Coupons and vouchers

Coupons and vouchers are also helpful sales promotion examples to encourage customers to continue shopping. You can send them these vouchers through email or within product packaging and catalogs. 

In this, you have fixed a percentage like (Use this voucher to get 20% off on your next purchase!)

Also, they are a great way to appreciate your new and existing customers. Ensure that this coupon code can easily be used by customers. For this purpose, add a simple code or scannable QR code so that customers can face any difficulty. 

4: Pre-launch promotional campaign 

Most online businessmen are conducting Pre-launch promotional social media campaigns to excite users and secure pre-orders. It is also a great promotional idea from sales promotion examples to build excitement for upcoming products or services before their official launch. So, you can run a sneak peek of the particular product or service, which contains its images, videos,s, or some hook content. 

You can also motivate users to follow your social accounts and subscribe to newsletters for special offers. Ensure the Pre-launch campaign’s content is engaging and has words like “Be the first to purchase our new product.” 

5: Discount for New Customers 

Discount offers attract most online customers, as research shows that 41% of online shoppers are attracted to discount offers. So, if you want to refresh your customer list, these sales promotion examples will help you. 

Ensure a bold discount code, discount amount, or percentage because most readers avoid reading the entire message. It will help new customers to engage with your brand’s products or services and try them at a discount. 

6: Free samples

Offering free samples to your customers is another great sales promotion idea to boost sales. It is used specifically for those customers who are hesitant to buy products and are afraid to invest their money. When you’re given a chance to try your product or service for free of cost, it builds trust and encourages them to do more business with you. 

For instance, if you’re selling makeup products, offer free moisturizer, lipstick, or perfumes. They will help customers to check the quality of the products before they purchase. You can include these samples in your orders and also request to fill out a form. It builds trust and credibility for your brand and its products among your customers. 

7: Free shipping and return

Shipping and return are one of the main barriers that stop customer’s carts from reaching the final checkout process. Multiple e-commerce businesses are using free shipping sales promotion examples to increase their sales. You may receive repeated purchases from customers and they are more likely to buy a large quantity of products. 

However, you can add a minimum quantity or a fixed price to this promotional offer. Like this (Get free shipping on orders over $40)

Moreover, returns offer extra security to customer’s purchase decisions as they feel more confident. Add a clear section of free shipping and return policy, so that customers read and understand before checkout. 

8: Gift with First purchase 

Gift with the first purchase is another amazing sales promotion example to stand out in your offer. Select a small but appealing gift and give it to new customers as an appreciation for their first purchase. Also, ensure that this gift is relevant to your products or maybe a sample of your best products. 

Like if you’re selling skincare products, your gift may be lip balm moisturizer or any other thing. It will add extra value to your brand, as they experience a new product for free. For maximum results, limit this offer to a few days. Also, don’t add heavy-weighted items to this gift offer. Because it increases shipping prices which badly impacts customers. 

9: Loyalty Program 

Loyalty programs are another great promotional idea that refers to rewarding the users. It can be in the form of loyalty points and punch cards. So, the loyalty points refer to the spending every day, which can be redeemed for free samples or any other exclusive deals. 

However, punch cards are the minimum number of purchases for which customers can get a special offer. It will keep your customers coming back for purchase and make them feel valued. Also, ensure that customers can easily access the loyalty program with a quick sign-up or subscription. 

Ensure that customers are aware of how they can earn these points and punch cards and how to use them. 

10: Cashback offers

Cashback offers are a great incentive to keep in the eyes of customers. It’s a win-win situation both for your customers and you. Firstly, decide which percentage customers can get on their Cashback, like 5% or 10% on a particular amount. 

It will encourage customers to spend more at your store as they’re getting some of their money. Also, make an easy process by automatically declining 10% of their total amount. 

You can use such a headline

• Shop now and get 5% back into your pocket 
• Make a purchase and get 10% instant Cashback 
• Get back your money 10% on your next purchase 

11: Season-ending sales

Season-ending sales are the most effective promotional examples to improve brand awareness. Make the most of the seasons as they change; for instance, if it’s the end of winter, offer an exclusive discount on sweaters, jackets, shawls, bluffs, etc. 

It will help you clear the space for new products and customers can stock these products for next year. However, offer 30% to 50% to attract buyers and make it limited time for maximum results. Also, ensure that your website clearly shows the end-season discounted products. 

12: Limited time offer 

In this sales promotion example, business owners can enhance their B2B email marketing campaigns with an exclusive offer available for a limited time. These examples will help you understand better:

• Get a 50% off on all products only available for 48 hours
• Enjoy free shipping expired on available today 

This limited-time offer creates urgency, so they are encouraged to quickly take action. Using clear, bold, and engaging titles incorporated with a visually appealing effect will get maximum engagement. 

13: Giveaways

It’s another great promotional example to engage with maximum audiences through social media platforms. You can gain more quality traffic and new customers who are genuinely interested in your products. Also, select those products that excite the users and make the potential target audience participate in the giveaway. 

However, clearly state the giveaway rules and deadline or conditions for maximum sales and meaningful engagement. Create an easy entry process; you can also ask participants for the number of likes, shares, comments, and followers. Giveaways help you to get new leads and customers and improve brand awareness. 

14: Clearance sale

Clearance sales are another great sales promotion example in which businesses can get rid of excess inventory. A well-planned clearance sale will significantly improve your sales and traffic. For this purpose, select a product that is overstocked or out of seasoning soon. 

Moreover, offer an exclusive discount offer like 50% off and highlight the limited availability of products. You can also include words like Clearance event, Final season sale will create a sense of urgency. Also, add a prominent section of these items to your website so that customers will find them easily. 

It will not only be good for customers but also help you to clear your space for new inventory. 

15: Refer a friend promotion 

It’s a referral program that gives a reward to that particular customer who is promoting your business. For example, you’re selling products and add a condition that if someone refers to 10 new people, they get 20% off on their next purchase. You can add some other appealing offers to keep your existing customers engaged while approaching other people in their circle.

However, you need to ensure that the reward encourages users to share your products and services with their family and friends. Also, create a referral link so your customer easily copy and share the link to their social media channels. So, the “Refer a friend” promotion will increase customer retention and credibility. 

16: Holiday sales 

Holiday sales are a great promotional idea that perfectly suits your target audience’s needs and preferences.Here are some popular holidays in which most businesses plan a special offer for their customers. Such as

• Christmas holiday 
• New year 
• Black Friday 
• Independence Day
• Occasional holidays

However, you can write headlines like the one below for this promotional offer. 

• Enjoy your Independence Day with 20% off!
• Celebrate your new year with savings! 
• Make your Christmas more special by availing our gift with each purchase! 

17: Upsell Promotion 

Upsell promotion is another great example of sales promotions and driving more sales effectively. It’s similar to what you recommend, which is similar to customer purchase but is expensive. So, through this promotional offer, you can communicate to the users why this product is more good for them rather than their choice. 

For example, if your customer is buying a smartphone, you may suggest its upgraded version, which has some additional features. Ensure it doesn’t feel like you’re forcing your customers to buy these expensive products. It also clearly highlights the particular product benefits like its durability, advanced features, and how it can improve customer experience. 

18: Bundle of branded products 

This sales promotion example refers to giving a bundle of high-quality products to your customers with a discount. Sometimes your customers are confused about which products are best for them and which are available in their range. So, this promotion offer is for that type of customer. 

For instance, if you’re selling skincare products, you create a bundle of face wash, moisturizer, and sunscreen at a discount price. Ensure that you add those products that make sense to each other. It will significantly boost customer interest and their satisfaction levels. 

Conclusion 

Overall, sales promotion examples will be great short-term practices to improve your sales, if you’re using it correctly. Firstly, understand your marketing goals and target audience, this will help you to analyze which one is best for your business. 

However, you can test different sales promotion ideas to check which one gets maximum sales and engagement. The most commonly used are limited discount offers, giveaways, free shipping, and BOGO. Also, sales promotions are effective Strategies that catch your customers’ attention again and again! 

So, don’t miss these golden opportunities! Implement them now to boost your sales.

Frequently Asked Questions (FAQs)